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Google Street View meets the grocery store
Getting a read on in-store merchandising is one of the more confounding activities for CPG brand marketers. Answers to questions such as “was my promotional display put up or not?”, to “did they cut...
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Catalina Marketing…targeted marketing and cavemen
Catalina Marketing made a pretty sizable investment upgrading their printer network from black & white to color in 2007. I have to say, the color coupon print outs are more attention-grabbing...
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Engaging consumers, iPhone Style with Kraft
Kraft has stepped up and launched what appears to be the CPG industry’s first consumer iPhone application called iFood Assistant. This nifty little app provides iPhone users with a way to engage with...
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In-Store Marketing Takes a Hit
Well, it was over before it really even started. This week’s announcement that Nielsen has suspended the PRISM in-store data program was unexpected, but not terribly shocking. The goal of PRISM was...
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